In short
- A social media budget should combine investment and strategy to avoid overspending or falling short.
- For example, a medium-sized company can allocate €3,000 per month among content, advertising, actors and management.
- Variable costs include influencers, events, offline activities, giveaways and co-branding, depending on the needs of each plan.
How to create a social media budget (with practical examples). Talking about a social media budget means talking about numbers… but also strategy. If you don’t know how much to invest, you either end up overspending on campaigns that don’t work or falling short with content that reaches no one.
How to allocate your social media strategy budget
Distribution example (for a medium-sized company with €3,000 in fixed monthly costs):
- Content creation (UGC) → €400 how much does it cost to make a video for social media?
- Paid advertising (Meta Ads, TikTok Ads) → €200
- Actors→ €500
- Social media management (social media agency) → €2,000
And variable costs:
- Influencers→ €500-€2,000
- Events / offline activities→ €200-€500
- Giveaways, co-branding→ €100-€300
A good social media budget isn’t big or small—it’s strategic. And if you don’t know where to start, HICARI has calculators and tools to help you understand what works and what doesn’t, such as this Instagram engagement calculator.
By the way, you may also be interested in this:
- How to do SEO with videos
- How to do SEO with Instagram
- How to do SEO with TikTok
- Social media strategy
This podcast is produced by HICARI, the UGC platform that connects content creators with brands. A space where companies can request authentic and creative video content for their organic channels (social media, website…) and paid campaigns.
Want UGC videos that work for your brand?
Create your free brand account and receive proposals from creators. You only pay per video.
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Frequently asked questions
How is the fixed social media budget allocated?
In the example, a medium-sized company allocates €400 to UGC content creation, €200 to paid advertising, €500 to actors and €2,000 to social media management.
What variable costs may appear in the budget?
They may include influencers, costing €500-€2,000, events or offline activities, costing €200-€500, and giveaways or co-branding, costing €100-€300.
What tools does HICARI offer for planning investment?
HICARI offers calculators and tools to understand what works and what doesn’t, such as the Instagram engagement calculator.
For brands
UGC videos for your brand
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