In short
- The episode explores what it means to have a social media and digital marketing strategy in 2026.
- It explains why many brands fail on social media and how to rethink their strategy so it really works.
- It offers key insights to stop copying what others do on Instagram and TikTok and start optimising the strategy.
In this episode of the TODO ES CONTENIDO marketing podcast, we talk openly about what it means to have a social media strategy in 2026 and a digital marketing strategy in 2026.
Do you really need a rigid plan? What type of content should you include in your social media strategy? What should a marketing agency offer a client on social media?
I’ll share, from experience, why many brands fail on social media and how to rethink your strategy so it really works.
- If you work at a social media agency, marketing agency or content creation agency managing a client’s social media (or if you are a UGC agency).
- If you are a CM
- If you are a Social Media Manager
- If you work in marketing, as a digital marketing manager, communications manager or in a marketing department.
This episode gives you the keys to think differently and stop copying what everyone else is doing on Instagram and TikTok… Take a close look at whether you are applying this social media strategy and start optimising it now.
Do you want UGC videos that work for your brand?
Create your free brand account and receive proposals from creators. You only pay per video.
Remember that HICARI is not just a UGC platform; we are your content creation partner. Shall we talk?
🎧 Listen to this episode on your favourite platform
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Frequently asked questions
Who is the episode for?
It is aimed at social media, marketing, content creation and UGC agencies, as well as CMs, Social Media Managers and professionals in marketing, communications and marketing departments.
What topics are covered in the podcast?
It covers the need for a rigid plan, the content a social media strategy should include and what an agency should offer a client on social media.
What does the episode propose for improving a strategy?
It proposes thinking differently, reviewing whether the social media strategy is being applied correctly and optimising it, rather than simply copying what others do on Instagram or TikTok.
For brands
UGC videos for your brand
Free sign-up. Get proposals from creators and pay only per video.
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