In short
- AI should complement the creator, not replace them, in order to preserve the humanity, credibility, and conversion of ads.
- It can provide explanatory clips, technical improvements, and creative ideas while the human face remains the protagonist.
- Avatars, synthetic voices, and ads created 100% with AI can destroy trust and reduce conversion.
How to use AI intelligently to create ads.
…and how to prevent it from destroying your content’s authenticity
In this episode of TODO ES CONTENIDO, HICARI addresses a key debate for brands in 2026: how can you harness the potential of AI in advertising without ads losing their humanity, credibility, and conversion?
Click here or on your favorite platform to listen to the episode:
Many brands are making a serious mistake today: replacing creators with AI. The result? Cold, unconvincing ads with inferior performance.
The first thing to know: AI cannot replace a human
This may interest you: UGC vs. AI-Generated Videos
AI is powerful, but there are things it simply cannot replicate:
- Genuine expressiveness
- Natural emotions
- Human imperfections
- Authenticity
- The feeling that “this was made by someone like me”
That’s why UGC Ads generated solely with AI avatars perform a thousand times worse: they don’t build trust.
An example of an AI-generated video with terrible copy, scripting, audio…
And we find LinkedIn full of gurus like this one who lie just to promote their AI creation platform:
The second thing: AI is incredible… if you use it to add value
In this episode, we explain how to integrate AI as a support tool, not as a replacement:
Do you want UGC videos that work for your brand?
Create your free brand account and receive proposals from creators. You only pay per video.
1. Occasional explanatory clips
Using tools such as vidl.io, you can create highly visual clips that complement the creator:
- Explanatory animations
- Impossible scenes
- Cinematics
- Zooms or details that are impossible to film
- Illustrative graphics
The human face remains the protagonist. AI provides additional resources.
2. Visual and technical treatments
AI can handle the mechanical and technical aspects:
- Noise removal
- Audio enhancement
- Color correction
- Automatic vertical crops
- AI-generated B-roll
The creator maintains the naturalness; AI improves the quality.
3. AI for ideas, messaging, and creativity
Perfect for exploring:
- Hooks
- Pain points
- Comparisons
- Narrative angles
- Storytelling drafts
- You can even validate a visual draft for less than €1.
4. What you should NOT do with AI in ads
The short but deadly list:
- AI avatars pretending to be UGC creators speaking to camera
- Synthetic voices
- Generated fake testimonials
- Renders that exaggerate results
- Ads created 100% with AI
- Using AI just for the sake of it, without a purpose
This destroys trust and reduces conversion.
Why listen to this episode?
Because AI can multiply your creative capacity… or ruin your content if you use it incorrectly. Here, you’ll learn to use it thoughtfully, with judgment and strategy, while preserving the most important thing: the human factor, which is what really sells.
If you have any questions, contact HICARI, your platform and leading UGC agency that supports you throughout your content creation strategy.
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Frequently asked questions
What can AI contribute to a UGC ad?
You can create explainer clips, animations, impossible scenes, graphics and B-roll, as well as remove noise, improve audio, correct color and help with creative ideas.
What human elements can’t AI replicate well?
Genuine expressiveness, natural emotions, human imperfections, authenticity and the feeling that the content was created by someone like the person watching it.
What uses of AI should be avoided in ads?
It’s best to avoid avatars speaking to the camera as if they were UGC, synthetic voices, fake testimonials, renders that exaggerate results and ads created entirely with AI.
For brands
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