Videos on camera – for your social media, website or campaigns

It is a type of video in which a creator appears speaking directly to camera, showing a product or sharing their experience. It is the most effective UGC format for building trust, humanising the brand and improving conversion on social media, ads and sales pages.

Because they generate instant credibility. Audiences perceive these videos as genuine recommendations, not forced advertising. Brands use them to:

• Launch new products
• Explain benefits
• Address objections
• Show testimonials and reviews
• Create high-performance ads on Meta/TikTok Ads

This type of content is ideal if you want to:

• Increase trust in your product
• Generate more clicks and purchases from ads
• Explain something in an approachable, clear way
• Show testimonials that seem genuine (and are)
• Compete on TikTok and Instagram Reels with native content

On HICARI, you can access the full list of creators simply by signing up to the platform. You will be able to:

• Filter by country and city
• Filter by specialist category, including fashion
• Filter by age and gender
• Review their portfolio
• Review their ratings

From €70, you can buy a tailor-made video from a Standard creator. In addition, if you top up your balance on the platform with a video pack, you receive extra credit and completely free videos.

And that’s not all: you also receive usage rights* for the content, HICARI’s support in resolving any issues, 24-hour support in Spain, and access to a 100% secure platform.

Your company obtains all usage rights, allowing you to reuse the video on social media, your website, paid campaigns, emails, presentations or even internal screens at your premises for a period of two years.

HICARI includes a free revision system as part of the process. If something does not reflect the brief or meet the desired standards, you can request 1 completely free revision. If you want further changes, there will be an additional cost.

If the video does not match the brief provided, HICARI will review the case and it will not be considered complete. You may change creators at no cost, while the video will be discarded and cannot be used.

No. The magic of UGC is that you don’t need profiles with followers. With HICARI, you can hire creators who produce professional content without having to pay for audiences or influencer collaborations.

HICARI offers you:

• A platform specializing in UGC videos, with more than 5,000 creators available.
• More accessible costs starting at 70€, without the need for large-scale productions and high costs.
• Speed, flexibility and scalability for brand, social or paid campaigns.
• Control over the process and clear usage rights included.