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HICARI
Language: English
Create a brand account

UGC video platform

Content creators of long-form videos

Sign up – It's free – to view UGC creators
  • From €70/video
  • Paid usage rights included

you choose who records it

Video approved

  • Continental
  • Orange
  • Iberdrola
  • Evax
  • El Rey León, el musical
  • Flexicar
  • G-SHOCK
  • VTech
  • Maxibon
  • Impress
  • Petroprix
  • OCU
  • TotalEnergies
  • Nivea
  • MasterD

Create long-form videos for social media —with UGC creators

Long-form UGC videos that tell real stories and convert better.

With HICARI, you can produce extended-format videos with authentic creators so your brand can connect, educate and build its position on platforms such as YouTube, product pages or online courses. And increasingly in vertical format on TikTok or Instagram too.

View all available creators

LONG-FORM UGC CONTENT

  • Storytelling that sells
  • Increase your conversion rate
  • A growing format
  • Build a personal connection

Videos that convert

Long-form UGC videos —custom videos

Long-form UGC videos let you explain benefits, answer questions, and turn curious users into informed customers.

  • From €70/video
  • Free videos with plans
  • Hundreds of UGC creators
  • Usage rights included

  • 10% Increase in ROI on Meta and Google campaigns

  • 33% Improved social media engagement

Create videos for your brand’s website, social media or campaigns, or publish them on the creator’s social media

Create tutorials and walkthroughs, full reviews and comparisons, interviews and conversations, documentaries or storytelling.

  1. Choose the creator

    Filter by age, country, interests or style and choose who records your video.

  2. Specify the details

    Tell them in the brief what you want to show, the tone and where you will use it.

  3. Receive it ready to use

    The edited video arrives in your dashboard for approval or change requests.

  • Get free videos

    If you top up your balance with a video pack, you will receive extra credit for free video purchases.

  • They’re not influencers; it’s content for your brand

    Forget about follower counts. Start working with UGC creators to make videos that connect and use them for your business.

Create long-form videos— Frequently asked questions

What is a long-form UGC video and why is it valuable for my brand?

A long-form UGC video is extended-format content—generally 1 to 10 minutes or more—where a creator narrates, explains or develops a story, experience or demonstration in depth and authentically. Unlike short clips for social media, these videos provide context, value and storytelling that build greater loyalty and understanding of the product or service, positioning your brand as an authority.

What types of brands can benefit from long-form UGC videos?
  • 🧪 Technology and software (tutorials, full demos)
  • 📘 Education and training (lessons, guides)
  • 🩺 Health and wellness (explanations, advice)
  • 🏠 Home/DIY (step-by-step projects)
  • ✈️ Travel and experiences (reports, itineraries)
  • 🎮 Gaming (extended gameplay with analysis)
  • 🛍️ E-commerce with complex products (detailed demonstrations)
What is the difference between a long-form UGC video and a short clip?
  • Short clips: designed to capture attention quickly on social media (Reels/TikTok).
  • Long-form videos: designed to deliver in-depth, educational or narrative content, ideal for YouTube, webinars, landing pages, courses or conversion funnels. They are also increasingly used on Instagram and TikTok because of their high retention.
What are some effective applications of this format?
  • Step-by-step tutorials and guides (how to use a product, complete setup).
  • Extended reviews with in-depth comparisons.
  • Interviews or conversations between creators and experts.
  • Short documentaries or storytelling centered around the brand.
  • Educational series or themed episodes.
How much do the videos cost?

From €70, you can purchase a custom video from a Standard creator. But that’s not all: if you buy packs, you receive extra credit and completely free videos. You also get content usage rights, HICARI’s support in resolving any issues, 24-hour support in Spain, and access to a 100% secure platform.

Are the videos posted on the creator’s social media, or are they sent to me?

All videos are delivered to the brand, so you can download and use them with full rights.

Additionally, in the brief, you can request that the content creator post on their social media, for a small additional fee. This is optional.

What happens if the video doesn’t meet my expectations?

HICARI includes a free revision system as part of the process. If something does not reflect the brief or meet the desired standards, you can request 1 completely free revision. Additional changes will incur an extra cost.

If the video does not match the brief provided, HICARI will review the case and it will not be considered complete. The creator may be changed at no cost, and the video will be discarded and cannot be used.

Other types of UGC video

Not sure which one? We’ll help you choose

See all types

Request your first UGC video

Sign up for free, choose your creator and receive your first video ready to use. From €70/video, no subscription.

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30% off your first UGC video and your top-up Free sign-up · No subscription · From €70/video Get my 30% off