Create everyday humor or sketch videos

A humorous or sketch UGC video is a piece of content that uses humor, satire, exaggeration, or parody to communicate a key brand message in an entertaining way. Ideal for capturing attention on social media, generating virality, or connecting with audiences through a more relaxed and authentic tone.

Because humor breaks down barriers, boosts engagement, and can improve brand recall. Especially in environments saturated with formal content, a video that makes people laugh or surprises them is more likely to be shared and reach a wider audience. Plus, as UGC, it conveys closeness and authenticity.

• Consumer brands looking for freshness or virality.
• Start-ups that want to stand out with a more laid-back tone.
• Technology, fashion, lifestyle, food, and service brands that suit an irreverent tone.
• Launch campaigns, promotions, or social media content where humor is consistent with the brand identity.

• Short 15–30 s sketches for Reels / TikTok.
• Parodies or imitations of everyday situations that connect with audiences.
• Mini-stories that end with a punchline or unexpected twist.
• Collaborations with creators who have a humorous style.
• Versions adapted for paid ads or for building a community.

With HICARI, you can view the full list of creators simply by signing up to the platform. You’ll be able to:

• Filter by country and city
• Filter by specialization category, including fashion
• Filter by age and gender
• Review their portfolio
• Review their ratings

From €70, you can buy a custom-made video from a Standard creator. But that’s not all: if you purchase plans and subscriptions, you get extra credit and completely free videos. Plus, you receive usage rights to the content, HICARI’s support as an intermediary for any issues, 24-hour support in Spain, and access to a 100% secure platform.

1. Choose the creator who best suits your needs by reviewing their profile and portfolio.
2. Create a briefing with your center’s details: type of training, tone, target audience.
3. Receive the final video ready for your digital channels (website, social media, ads…). Approve it or request a modification.

Your company obtains all usage rights, allowing you to reuse the video on social media, your website, paid campaigns, emails, presentations, or even internal screens at the center for a period of 10 years.

HICARI includes a free revision system as part of the process. If something does not reflect the briefing or meet the desired standards, you can request 1 completely free adjustment. If you want more changes, there will be an additional cost.

If the video does not match the described brief, HICARI will assess the case and it will not be considered complete. You may change creators at no cost, while the video will be discarded and you will not be able to use the delivered video.

• Not matching the tone: humor that does not fit the brand can cause rejection.
• Being too generic or forced: spontaneous, authentic humor works better.
• Ignoring the channel: adapt the format, length, and language to the medium (Instagram, TikTok, YouTube).
• Lack of clarity in the final message: even if it is humorous, there should be an objective or call to action.
• Not reviewing the content before publishing: avoid anything that could be misinterpreted, be offensive, or be off-brand.