Videos with voice-over made with UGC

Voice-over is when the narrator's or speaker's audio can be heard while they are not visible on camera. It is ideal for explaining a product or story while viewers see images, product shots, POVs or visual assets. It is used to add context, emotion or guidance for the viewer without requiring the creator to speak directly to camera.

When completing the brief, in the section where you define the video's style and format, include:

• That you want a voice-over (instead of speaking to camera).
• What tone you want (inspirational, informative, fun…).
• Whether you have a script or key phrases for the creator to include.

This will help the creator adapt the editing and audio recording to your needs.

• It allows you to explain complex concepts without relying on a visible “presenter”.
• It works well with product shots, POVs or B-roll, improving visual storytelling.
• It can be more scalable and universal (useful if it is used across multiple markets or languages).

Absolutely. UGC videos with voice-over work very well both on organic social media and in paid campaigns (Meta, TikTok, YouTube), as long as the script and pacing are optimised to capture and maintain attention.

On HICARI, you can access the full list of creators simply by signing up to the platform. You can:

• Filter by country, city
• Filter by specialisation category, including fashion
• Filter by age and gender
• Review their portfolio
• Review their ratings

From €70, you can purchase a tailor-made video from a Standard creator. But that's not all: if you purchase plans and subscriptions, you get extra credit and completely free videos. You also get content usage rights, HICARI's support in resolving any issues, 24-hour support in Spain, and access to a 100% secure platform.

1. Choose the creator who best fits your needs by reviewing their profile and portfolio.
2. Create a brief with the details of your centre: type of training, tone and target audience.
3. Receive the final video ready for your digital channels (website, social media, ads…). Approve it or request a modification.

Your company obtains all usage rights, allowing you to reuse the video on social media, your website, paid campaigns, emails, presentations or even internal screens at your centre for a period of 10 years.

HICARI includes a free revision system as part of the process. If something does not reflect the brief or meet the desired standards, you can request 1 completely free adjustment. If you want more changes, there will be an additional cost.

If the video does not match the described brief, HICARI will review the case and the project will not be considered complete. You may change creators at no cost, while the video will be discarded and you will not be able to use the delivered video.