Vlog content creators

A UGC Vlog (user- or creator-generated video blog) is a format in which a creator records natural, first-person content, sharing experiences, showcasing a product or telling a story in their own style. This format works because it combines authenticity and storytelling —something that generates more trust and engagement than a traditional ad.

Virtually any brand that wants to connect with its audience in a personal and human way:

• Technology and gadgets
• Beauty and personal care
• Fashion and accessories
• Home, decor and lifestyle
• Food, beverages and gourmet products
• Tourism, experiences and services
• Education and training
• Sports and wellness
• And more

The format does not always have to involve speaking to camera; it can use a voice-over and work for showcasing routines, product experiences, “a day with…” content or behind-the-scenes footage.

The vlog stands out for its own narrative. Instead of simply showcasing a product, the creator integrates it into their everyday life, speaks spontaneously and contextualizes its use in real situations, which:

• Increases trust in the brand
• Humanizes communication
• Generates greater attention and retention
• Strengthens the emotional connection with the audience

You can make made-to-order vlog-style videos directly from the HICARI platform, where you can access hundreds of creators and view their portfolios. Some of the most popular options include:

• UGC Ads
• Social media content: short, dynamic clips designed to capture attention in seconds.
• SEO content to rank your service landing pages
• SEO content to rank your company’s videos on social media

From €70, you can buy a made-to-order video from a Standard creator. But that’s not all: if you buy packs, you get extra credit and completely free videos. You also get content usage rights, HICARI’s support in resolving any issues, 24-hour support in Spain and access to a 100% secure platform.

All videos are delivered to the brand, so you can download and use them with full rights.

Additionally, in the brief, you can request that the content creator publish on their social media for a small additional fee. This is optional.

HICARI includes a free revision system as part of the process. If something doesn’t reflect the brief or meet the desired standards, you can request 1 completely free revision. If you want more changes, there will be an additional cost.

If the video does not match the brief described, HICARI will review the case and the project will not be considered complete. You may change creators at no extra cost, while the video will be discarded and you will not be able to use the delivered video.