POV-style videos for your social media, website or campaigns

POV is the English acronym for “Point Of View”—that is, “point of view”. On social media, “POV video” refers to a video recorded from the creator's perspective, as if the viewer were seeing what the creator sees.

• A POV video creates an immersive experience: viewers feel part of the scene, strengthening their emotional connection with the content.
• This format makes the message feel more authentic and relatable—ideal for brands that want to convey trust, naturalness or real-life experiences.
• On short-form video platforms (such as TikTok, Reels or Shorts), POVs work especially well because they capture attention in the first few seconds and create a sense of “immediate reality”.

• Product e-commerce (clothing, gadgets, cosmetics), where showing real-life use helps inspire trust.
• Tourism, travel or lifestyle—to create the feeling of “being there”.
• Services or experiences—when you want to show “how it feels” beyond the product.
• Awareness, human-centred or emotional campaigns—where immersion helps viewers empathise with the message.

• Reviews and testimonials. Show the user's experience from their own perspective (handling the product, using a service, etc.).
• How-to guides / tutorials. Show “what the user sees” while carrying out an action, following a guide or watching a demonstration.
• Everyday or emotional situations. Moments when you want to create empathy, surprise or immediate identification.
• Aspirational/inspirational content. For example: a trip, a transformation, a day in the life—told from “your eyes”.

At HICARI, you can access the full list of creators simply by signing up to the platform. You will be able to:

• Filter by country and city
• Filter by specialisation category, including fashion
• Filter by age and gender
• Review their portfolio
• Review their ratings

From €70, you can buy a custom video from a Standard creator. But that's not all: if you buy packs, you get extra credit and completely free videos. What's more, you receive usage rights for the content, HICARI's assistance in resolving any issues, 24-hour support in Spain and access to a 100% secure platform.

HICARI includes a free revisions system as part of the process. If something does not reflect the brief or meet the desired standards, you can request 1 completely free adjustment. If you want more changes, there will be an additional cost.

If the video does not match the brief described, HICARI will review it on a case-by-case basis and it will not be considered complete. HICARI may change the creator at no extra cost, discard the video, and you will not be able to use the delivered video.

• In a POV video, the camera represents the protagonist’s eyes or direct experience — the viewer sees what “he or she sees”.
• In other videos (for example, “front-facing camera” style, talking-head, voice-over over footage, etc.), the point of view is not subjective: the viewer observes from the outside, like an external witness.
• That is why POV can create a more immersive and personal feeling than other formats, making it especially valuable in UGC or emotional storytelling environments.

HICARI offers you:

• A platform specialised in UGC videos with more than 5,000 creators available.
• More accessible costs from €70, without the need for large productions and high costs.
• Speed, flexibility and scalability for brand, social or paid campaigns.
• Control over the process and clear usage rights included.