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HICARI
Language: English
Create a brand account

UGC video platform

Content creators such as Families and children

Sign up – It’s free – to see UGC creators
  • From 70€/video
  • Paid usage rights included

you choose who records it

  • Continental
  • Orange
  • Iberdrola
  • Evax
  • El Rey León, el musical
  • Flexicar
  • G-SHOCK
  • VTech
  • Maxibon
  • Impress
  • Petroprix
  • OCU
  • TotalEnergies
  • Nivea
  • MasterD

Put a face to your business — with UGC creators with families and children

If you’re looking for family content creators and creators with children, you’re in the right place—keep reading.

On the HICARI platform, you’ll find hundreds of UGC creators with families and children available for recordings. Ready to create your content!

See all available creators

RECEIVE FAMILY UGC CONTENT

  • Similar to your buyer persona
  • Increase your conversion rate
  • Promote the content
  • Build a sense of closeness

Videos that convert

UGC videos in a vlog style — custom-made videos

UGC videos with families and children that sell emotions.
With HICARI, we produce authentic, relatable content in which families naturally talk about, experience and showcase your product. Everyday moments that connect better with your audience.

  • From 70€/video
  • Free videos with plans
  • Hundreds of UGC creators
  • Usage rights included

  • 12% Increase in ROI in Meta and Google campaigns

  • 22% Improved engagement on social media

Create videos for your brand’s website, social media or campaigns, or publish them on the creator’s social media

Videos with families highlight the humanity behind your product. When real parents, children or couples use it, the message stops feeling like advertising and becomes a story.

  1. Choose the creator

    Filter by age, country, interests or style and choose who records your video.

  2. Specify the details

    Tell them in the brief what you want to show, the tone and where you’ll use it.

  3. Receive it ready to use

    The edited video arrives in your dashboard for approval or change requests.

  • Get free videos

    If you top up your balance with a video package, you’ll receive extra credit for free video purchases.

  • They’re not influencers; it’s content for your brand

    Forget about followers. Start working with UGC creators to make videos that connect with your audience and use them for your business.

Create videos with family creators —Frequently asked questions

What is a family and children UGC video?

A family UGC video is one in which a family (parents, children, couples or siblings) uses, reviews or interacts with a product or service as part of their real life. These videos capture natural, everyday moments, encouraging empathy and an emotional connection with the audience.

Why does this format work well for brands?

Because it generates credibility, authenticity and relatability: audiences trust brands more when they see real families using or talking about a product or experience. It creates an emotional impact that converts better than a standard or promotional video.

What types of brands can use this format?
  • Products for babies and children (clothing, toys, food and accessories).
  • Home and family wellness brands (household products, cleaning and technology).
  • Family-focused food and beverages.
  • Children’s education and training.
  • Tourism and family experiences.
  • Family-oriented financial services or insurance.
What types of family UGC videos are effective?
  1. Daily routines with the product: show how it fits into real life.
  2. Spontaneous reactions from children: adorable moments that create an emotional connection.
  3. At-home testimonials: parents talking about real benefits.
  4. Mini family stories: clips that tell a short story around the product.
  5. Clips for social media and ads: vertical, fast-paced content for social media or paid campaigns.
How much do the videos cost?

From 70€, you can purchase a custom-made video from a Standard creator. But that’s not all: if you buy packages, you receive extra credit and completely free videos. You also get content usage rights, HICARI’s support in resolving any issues, 24-hour support in Spain and access to a 100% secure platform.

Are the videos published on the creator’s social media, or are they sent to me?

All videos are delivered to the brand, so you can download and use them with all rights included.

Additionally, in the brief, you’ll have the option to ask the content creator to publish on their social media for a small additional fee. This is optional.

What happens if the video doesn’t meet my expectations?

HICARI includes a free revision system as part of the process. If something doesn’t reflect the brief or meet the desired standards, you can request 1 completely free adjustment. Additional changes will incur an extra fee.

If the video does not match the brief provided, HICARI will review the case and the project will not be considered complete. The creator may be changed at no cost, and the video will be discarded and cannot be used.

Other types of UGC video

Not sure which one? We’ll help you choose

See all types

Order your first UGC video

Sign up for free, choose your creator and receive your first ready-to-use video. From €70/video, no subscription.

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30% off your first UGC video and your top-up Free sign-up · No subscription · From €70/video Get my 30% off