In short
- Community managers face the pressure of making content go viral with non-existent budgets and impossible results.
- The episode explores the always-online syndrome, the CM’s loneliness and difficult-to-answer comments.
- Although their work is invisible, CMs keep a brand’s content going and are essential to it.
Community managers cry too.
The pressure to “make it go viral”.
Bosses demanding impossible results with non-existent budgets.
Clients who won’t even let them go out to record because “it’s an extra cost”.
The always-online syndrome, the CM’s loneliness… and those impossible-to-answer comments without losing patience (“How much does it cost?” beneath a post that already says so).
This episode is for everyone who keeps a brand’s content going without anyone noticing. Because a CM’s work is invisible… but without them, there is no brand.
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🚀 A podcast produced by HICARI, the platform connecting UGC creators with brands looking for authentic and creative content for organic and paid campaigns.
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Frequently asked questions
What pressures do community managers face?
They face demands to make content go viral, impossible results with non-existent budgets and clients who limit recordings because they consider them an extra cost.
What topics related to CM work does the episode cover?
It discusses the always-online syndrome, the community manager’s loneliness and comments that are impossible to answer without losing patience.
Who produced this podcast?
The podcast was produced by HICARI, a platform connecting UGC creators with brands looking for authentic and creative content for organic and paid campaigns.
For brands
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