Real examples of UGC videos that have worked (real cases with HICARI)

UGC is no longer a promise or just the kind of testimonial video showcasing a beauty product: it is a reality that works across very different sectors and for different departments: paid, social, SEO.

The key is not just to “do UGC”, but to do it with strategy, volume and real people.

See: benefits of doing UGC.

In this article, we show you real examples of UGC campaigns that have worked, all created with HICARI, so you can find inspiration and understand what was done, why it worked and what type of brand it is suitable for.

• Sector: food
• Objective: create monthly content for its social media that connects and reaches a wide audience
• Link to examples: https://hicari.io/exito-maxibon/ You can see more videos on Maxibon Spain’s social media channels on Instagram, TikTok or Facebook

Maxibon needed to build a pool of 4–6 regular creators from different regions to generate real, human content and move away from the typical corporate and agency content, which tends to rely on 2–3 people and always follow the same line of thinking.

• Creator pool
• Different regions
• Monthly content
• Trends

• More than 30 relevant creators proposed
• Creator, contract and content management
• Script idea proposals
• Script management and video changes

• Content achieving 100% organic reach
• More engagement through quality interactions
• Trend research on social media

• Sector: telecommunications
• Objective: create agile, scalable and centralised video content for its social campaigns.
• Link to examples: https://hicari.io/exito-yoigo/

Yoigo needed to generate UGC videos quickly, without relying on traditional productions or static image formats. The focus was on:

• Production speed
• Scalability
• Quality
• Real people in front of the camera

With HICARI, Yoigo, through its marketing agency, opted for:

• Selected UGC creators
• Videos recorded by real people
• Native formats designed for social media and paid campaigns
• Continuous production, not isolated pieces

• Video content ready in a very short time
• Scalability without compromising quality
• Creatives that feel much more natural than static formats
• Greater closeness to the end user

👉 A clear example of how UGC videos enable large brands to produce more and better without overcomplicating things.

• Sector: Tourism
• Objective: Increase engagement and views on social media
• Link to examples: https://hicari.io/quehoteles/

Quehoteles was looking for inspirational, authentic and consistent content for its social media. They did not want traditional ads, but rather videos that would:

• Make people want to travel
• Inspire
• Entertain and provide value
• Connect emotionally with users

• Creation of UGC videos with an inspirational focus
• Real people talking about experiences in their cities
• Formats adapted to Instagram and TikTok
• Use of content to drive organic growth

• High engagement
• Increased views
• Content aligned with how people consume travel content on social media

👉 A perfect example of how UGC is not just for selling, but also for building a brand and community.

• Sector: Education
• Objective: Scale paid media campaigns with multiple creatives
• Link: https://hicari.io/exito-masterd/

MasterD needed a large volume of video content for its paid campaigns:

• Multiple courses
• Different audiences
• Need to test hooks, messages and profiles

• Dozens of UGC assets
• Multiple creatives for each production
• Different creators for A/B testing (UGC video vs static image in Meta Ads)
• UGC videos specifically designed for Ads

• Real testing capacity
• Continuous campaign optimisation
• Reduced reliance on a single creative
• Greater paid media efficiency

👉 A clear example of how UGC is key to performance marketing.

• Industry: Gaming / Betting
• Goal: Humanise the brand and build trust
• Link: https://hicari.io/exito-playuzu/

PlayUZU wanted to move away from cold, generic communication and start to:

• Humanise its product
• Build closeness
• Put real people in front of the camera

• First steps in UGC with HICARI
• Real creators explaining and using the product
• Natural content, without an aggressive advertising tone

• The brand starts to have a “face”
• Greater closeness with users
• Much more human and credible communication

👉 Ideal for brands that want to break down the barrier between product and user.

• Industry: Entertainment and culture
• Example videos: beon and Stage.

• The Lion King, the Musical
• Cinderella, the Musical
• The Pillars of the Earth

Managing:

• Finding creators
• Ongoing content production
• Needs for both organic and paid content
• Recurring campaigns over time

All of this without friction and with creative consistency.

• Centralising creators and processes in HICARI
• Recurring creation of UGC videos
• Content for social media and ads
• Scalability without losing creative control

• A constant flow of content
• Less operational friction
• Greater campaign activation capacity
• Content aligned with high-profile shows

👉 An example of how UGC also works for cultural projects and high-brand-value initiatives.

Although the industries are very different, they all share several key points:

• Real people telling a story in front of the camera
• Native videos, not disguised ads
• Content volume for testing and scaling
• A clear strategy according to the channel (organic, paid or both)
• Recurring production, not one-off

That UGC is not a trend or something just for ecommerce. It works when there is:

• Strategy
• Volume
• Real people
• Continuity—have you created UGC just once and already drawn conclusions? Eeeerrorr!

And above all, when it is understood that content is no longer about perfection, but about connection.

If brands such as Yoigo, Quehoteles, MasterD, PlayUZU and Stage are already doing it… the question is not whether UGC works. The question is how you are going to apply it.