In short
- Without UGC, brands lose relevance and credibility by relying on overly perfect ads.
- UGC can improve advertising performance, with better CPA and CPM, higher CTR, and greater initial retention.
- Brands also lose speed and learning: UGC makes it possible to test 5 ideas in a week.
Many brands continue to rely solely on polished ads, expensive productions, and corporate videos that smell like advertising within three seconds. But… what happens when a brand decides NOT to use UGC in its content strategy or paid media campaigns?
In this episode, I explain everything a brand misses out on by not integrating UGC content into its marketing (and it’s more than you might imagine).
1) They lose relevance. Consumers instantly spot a “too-perfect” production. Native ads work because they speak the platform’s language. If a brand doesn’t do this, it becomes invisible on TikTok, Instagram, and Meta.
2) They lose credibility. UGC videos are social proof in video format. A brand without real voices conveys insecurity, a lack of community, and zero connection with the user. Today, trust is built not by the studio, but by people.
3) They lose advertising performance
- Better CPA and CPM with UGC
- Higher CTR
- Higher retention in the first 3 seconds
See HICARI success stories here.
If you don’t use UGC, you’re paying more for the same results. It’s that simple.
4) They lose speed. UGC is produced in days. Traditional production takes weeks or months. In a market that changes every week, slowness is a luxury no brand can afford.
5) They lose learning (real data). With UGC, you can test 5 ideas in a week. With a studio video, you’ll test one idea per quarter. Brands without UGC are literally blind to what really works. It’s one of the benefits of UGC.
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If your brand still doesn’t use UGC, this episode will open your eyes. And if you want to get started today: visit HICARI.io and request your first piece of content in minutes.
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Our marketing podcast “TODO ES CONTENIDO” is now available on the main channels. Discover more on the official page 👉 TODO ES CONTENIDO Podcast .
🚀 An episode produced by HICARI.io, Spain’s leading UGC platform connecting brands with UGC content creators. Sign up for FREE now and connect with hundreds of creators!
Frequently asked questions
Why does UGC help a brand appear more relevant?
Because native ads speak the language of each platform. By contrast, an overly perfect production is quickly recognized as advertising and can make a brand invisible on TikTok, Instagram, and Meta.
What impact can UGC have on advertising?
UGC can deliver better CPA and CPM, higher CTR, and greater retention during the first 3 seconds. Without UGC, a brand may be paying more for the same results.
How does UGC change the speed of learning?
With UGC, you can test 5 ideas in a week, while with a studio video you test one idea per quarter. This gives brands real data on what works.
For brands
UGC videos for your brand
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