UGC videos for your beauty and cosmetics business

Videos created by real users provide credibility, authenticity and emotional connection—key elements in the beauty sector. In cosmetics, showing real routines, honest opinions or tangible results through UGC increases customer trust, improves engagement and speeds up the purchasing decision. For example, UGC in beauty has been shown to significantly influence purchase intent.

• Cosmetics brands (skincare, makeup, lip products, facial care).
• Haircare, nail and beauty accessories brands.
• Online stores/e-commerce businesses selling beauty products.
• Beauty salons, spas and aesthetic clinics.
• New product launches, limited collections and seasonal campaigns.

• Quick tutorials or “how to use the product”: showcase makeup, facial cleansing or product application routines.
• Unboxings or first impressions: a realistic approach without excessive production.
• Before-and-after or real results: ideal for cosmetics that promise visible change.
• Customer or micro-influencer testimonials: a personal reel sharing their experience.
• Clips for paid social media campaigns (reels, TikToks) adapted to vertical format and an authentic tone.

From €70, you can buy a tailored video from a Standard creator. But that’s not all: if you purchase plans and subscriptions, you get extra credit and completely free videos. You also receive content usage rights, HICARI’s support in resolving any issues, 24-hour support in Spain and access to a 100% secure platform.

• Authenticity: consumers trust “real” content more than highly polished productions.
• Scalability and lower cost: you can produce more pieces of content at a lower cost.
• Adaptability to social media: vertical formats, fast pace and a relatable tone.
• Better measurable engagement and conversion results when UGC is used in beauty campaigns.