Create UGC videos for your dealership, workshop or car brand

Because the automotive sector needs to build trust, showcase real-world experience and stand out in a crowded market. UGC videos let potential customers see real people interacting with the car, spare parts or service, or carrying out “before and after” transformations, which increases credibility and engagement and speeds up the purchase decision or dealership visit.

For example, in the automotive sector, UGC has been shown to generate more interaction than traditional content.  Specifically: a study shows that automotive UGC content delivers significantly higher conversions.

You can create videos for car companies with HICARI's platform, where you can access hundreds of creators and view their portfolios. The most popular options include:

• • UGC Ads
  • Vehicle demonstrations: interior, exterior, driving and key features.
  • Customer testimonials when receiving their car, their purchase experience and after-sales service.
  • “Real-world use” videos: a driver showing a journey, comparisons, “a day with…”.
  • Workshop or spare-parts content: maintenance, installation and customisation.
  • Unboxing automotive accessories, installation, before & after.
  • Clips for social or paid campaigns: reels, stories and short formats that connect quickly.
  • Videos for e-commerce: showcasing spare parts, accessories and step-by-step installation.

On HICARI, you can view the full list of creators simply by registering on the platform. You can:

• Filter by country or city
• Filter by specialisation category, including fashion
• Filter by age and gender
• Review their portfolio
• Review their ratings

The price varies depending on factors such as length or type of creator, as well as the plan purchased (the higher the plan, the lower the cost per video). You can get videos from €70, but you can pay less per video if you purchase higher-tier plans or subscriptions.

HICARI offers greater speed, muuuuch more accessible costs, transparency, scalability and authenticity by working directly with UGC creators at set prices and with no surprises regarding usage rights.

If you work with a marketing agency or content creation agency, you’ll initially face a very high additional cost, followed by much longer timelines and more bureaucracy (with HICARI, you contact and hire the creator directly), as well as far less variety in profiles, among other drawbacks.

Virtually all companies operating in this sector that want to generate authentic video content:

• New and used car dealerships.
• Automotive brands or distributors.
• Mechanical, bodywork and paint, detailing or customization workshops.
• Spare parts and automotive accessory stores.
• Mobility, vehicle rental or vehicle subscription services (videos for mobility companies)
• Motorsport centers, clubs and automotive events.

• Authenticity: videos from real users inspire greater trust.
• Cost and scale: lower cost than high-budget productions, with greater agility for creating multiple pieces of content.
• Versatility: you can produce many formats for different channels (social, paid, web), adapted to automotive audiences.
• Engagement: in automotive, user-generated videos can drive greater interaction and community.